Space for reflections today, to share, after more than 4 years in which I am a blogger, what I have observed regarding the fashions of the web and what people are looking for on the internet. There are a lot of modern tools that SEO experts (who deal with website optimization on the internet) use to evaluate what people are looking for on the Internet and to identify new businesses and opportunities. Some bloggers and site owners, even very famous and famous, publish articles and videos based on the trend of the moment, trying to attract visits according to what they pull, looking at what is being searched on Google.
As seen in a previous post on internet search statistics, it is quite simple to see what people are looking for on Google in general, in a period, in particular geographical areas.
With a much less mathematical approach and more tied to my personal experience, in this article we see the 5 main habits of Italian internet surfers .
Among things that really make us reflect on the mental health of our societies and others that make us laugh a lot (or cry), let's see, then, some of the main topics searched by people who surf the web :
1) Teenagers and young people go on the internet looking for answers to questions they cannot ask their parents .
Those who have children over 12 years of age should be aware that no checks will be truly effective to prevent them from looking for even inappropriate things. Above all, teenagers are looking for information on the internet to please boys or girls more, on how to behave sexually and other more embarrassing things. The search for a young person or a child is clearly recognizable on the internet: naive requests, somewhat ungrammatical tone, many abbreviations and little attention to syntax. Examples of requests of this kind can be found on sites like Yahoo Answers, very popular for rather strange questions ...
2) People are looking for ways to do risky or illegal things .
It may be due to the influence of transmissions such as Le Iene or others of inquiry, but people on the internet love to look for guides to carry out cyber, financial, tax and all crimes. It is very popular on the internet to look for terrible images and videos, where you can see shocking, disgusting, embarrassing or violent things. the "animal" part of mankind is very alive and well even if this sometimes really frightens.
3) Women try to please men; the men instead look for a woman directly .
The interactions between men and women on the internet are very curious: women are not uninterested in using the web for romantic reasons or for adventures only that they do not try to know on the internet as men do. The female gender prefers to know how to conquer a man, how to dress better, how to wear makeup, how to fix your hair and so on.
4) The Internet is where people want to learn to do anything .
Several sites have become famous and popular because they explain " how to " do anything from the simplest to the most complex.
People turn to the Internet to find quick guides on how to do it. Internet is the new "Bignami" where you can find summaries, translations of versions, dissertations from schools and universities. At the top of the list are questions to learn how to do things for the home or repair business in any industry. Returning to point two, there are also many searches to make darker operations.
5) People always go to the Internet before going to the doctor .
Searching Google for health questions is something you can't resist, which often brings more trouble than good. The Internet is the place where people are used to looking for not so serious health problems, for which they would prefer to do without a doctor. You can also try now to search for a particular pain, even small, or to search for symptoms to find diagnoses on the forums ranging from "you have nothing" to "you are going to die". Symptoms for allergies, flu symptoms, symptoms for diabetes, diet and medication advice and many other things often lead to not reassuring answers.
To conclude, a few small statistics on Google search trends in Italy indicate all the backwardness of our culture on the web for most people:
The most searched word on Google is " Facebook ", the second is " YouTube ", the fifth is " google ".
This means that most people don't use favorites, they think that the internet is all contained in google, they don't know the use of the address bar in the browser, they don't know what a browser is, they don't even know that the Google site is the one where the research is done.
Absolutely, the search for the word " mail " is the most popular and, thanks to the first result, Liberomail is the most used email box in Italy.
The Italians then look for recipes, weather, news about football, sports, TV broadcasts, movies, gossip, Ebay, Ikea, downloads, Windows and Apple .
Trends always remain statistics that are a bit of an end in themselves in certain cases, but they discover the attitudes and habits of society in certain periods of time which, however, all over the world, focus mainly on the 5 topics listed above.
Those who like to study search trends may also be interested in another article on the most searched words on Google to see what they are looking for in Italy and in the world
