Before you go shopping, read the reviews on that product to see if it's worth it. Before going on vacation, instead, look at the reviews of the hotels before choosing where to stay to find the best for the same price and the same thing also happens when looking for the best restaurant in town to eat.
Sellers, restaurateurs and hoteliers know well that if their service is judged to be poor and there will be a negative review, it will weigh on the reputation of their shop, hotel or restaurant.
Hoteliers and merchants can't do anything to erase a negative comment on Trip Advisor, Amazon or Yelp, but they can pay someone to write false positive reviews .
Indeed, going to the sales sites and forums you come to discover a real market of reviews and feedback, paid a misery but of very high value for the seller.
Recognizing false reviews from real ones therefore becomes fundamental and important to have real judgments and feedback, without being fooled.
To distinguish fake reviews on the internet, it is important to be careful of certain signs of recognition.
1) The reviewer did not make any other reviews
Some consumers may love or hate a particular product or service, so much so that they feel compelled to write an online review.
We must surely be wary of an extremely positive or negative comment written by a traveler or consumer who has never reviewed anything else.
It could also be his first sure review, but even if it were, it is appropriate not to consider it.
Then click on his name or search for it to see what else that user has written.
2) Reviews with similar language are false
If a paid user has commented and reviewed hotel lists, he may change a few words, but will use practically the same formula to do this job quickly.
If you browse hotels, reviews that sound very similar to each other can be false.
3) Very precise language
If you read the review of a product, such as a camera, with a long name, no real reviewer will write that name in full or at least not do it more than once.
The fake commentators spent write the full name of the product as often as possible to make their review more easily searchable.
Fakes also frequently use words like "me" and "me" to underline their credibility and repeat the hotel name in the review.
4) Too much enthusiasm
There are certainly excellent products, hotels and restaurants around, but if all the reviews are written in excessively positive language, with superlative adjectives and without ever going into descriptive details, perhaps it is better not to pay too much attention.
5) Reviews that are too general or focused on family activities
A 2013 Cornell University study found that fake hotel reviewers often emphasize leisure and entertainment activities for the family instead of describing the hotel, with generic stories.
Apparently this is a trick to make reviews of places never seen and to seem more real.
7) Filter the impostors
To combat false reviews, there are some sites that allow you to easily recognize if a user is true or is a fake.
- Verified reviews : in some sites users who leave reviews often become verified and reliable.
For example, Amazon marks who actually purchased an item from the online store.
- Facebook account : in some sites that want to leave a comment, they must put their face on it and register with a Facebook account.
It therefore becomes easy to find out the fake profiles.
For English-language reviews, you can try the Skeptic Review online tool, a Cornell University research-based site where you just have to copy and paste the review text to find out if it's true or false based on language analysis .
