How beautiful Windows Phone is, but why doesn't Microsoft break through?

Windows Phone has come a long way since it was released in early 2010, thanks to Microsoft's efforts to even buy Nokia to secure a large market share in mobile telephony.
With the opportunity to try one of the latest and best smartphones produced by Microsoft, the Lumia 930, I was able to see the level reached by the Windows Phone operating system, being absolutely impressed by what is done well and by its graphical interface, much more beautiful than that of an iPhone or any Android smartphone.
W indows Phone 8.1 is a marvel for how it is designed and organized, with all the functions one would expect to find in a modern smartphone that is easy to find and use.
Why then, despite this technical excellence, Microsoft does not break through with its Lumia Windows Phone and still remains so far behind, medically and from the sales point of view, compared to Apple and Google "> Top 70 applications for Nokia Lumia Windows Phone

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