To promote a business or its own site we can both rely on advertising circuits and use the very high number of users that can be found on social networks such as Facebook. It is not wrong to say that Facebook is considered by many to be the fulcrum of the Internet, thanks to the massive use with which everything is shared on this social network (even after the data scandal that involved the company, its use has not decreased at all; on the contrary people continue to use it without problems).
Most of the world's companies and professionals have understood that Facebook can be a powerful channel for promoting brands, products and services, entering into direct contact with customers and strengthening the business by spending little or nothing (at least for primary purposes, then obviously larger companies and multinationals have an entire marketing and advertising office).
Having a Facebook page or Fan-Page can therefore be a valuable aid to having a website because it allows greater participation by interested visitors.
With Facebook, the company goes to the customer, without making it move, without disturbing it and without forcing it to commit itself to inquire.
We discover in this guide how to create a Facebook page to promote our business or to push up visits to a new born site.
How to create a Facebook page to promote a company or blog
This sort of marketing can prove to be very effective, given that the company shows itself to the customer who, passively or not, receives the messages almost without realizing it (even more if we have a large number of followers).
All blogs also have a Facebook page to bring together regular readers and allow them to receive real-time updates that come out on the site, as well as practically any business (even a lawyer, a notary or an accountant) can open their own page. and present his work and services to a large audience.
Let's see together all the steps to create a Facebook page to link to our business or the site we manage.
1) Create a personal profile on Facebook
The page is not to be confused with the profile or the group: a profile is personal, a group is the collection of people around a specific object or topic, while the page has been specifically designed by Facebook as a way for businesses, organizations, companies and famous people to communicate with the public in an official way .
Before creating pages, you must first have a personal profile (who will act as the page administrator).
To subscribe to Facebook we open the link available here -> Facebook .
We enter the requested data on the page and click on Subscribe .
Once inside we can customize the profile even more by choosing a photo and a cover image, so that those who visit the page can also find out who their administrator is.
The personal profile is in fact completely independent of the page, whoever creates the page does not necessarily have to be visible.
Generally, if you want to interact with the public and promote a business or a project, you hope to get in touch with hundreds or even thousands of customers and potential customers on Facebook.
Probably, however, not everyone wants to see photos of travel and holidays or private comments on films or concerts so you have to separate things so those who follow the page do not necessarily have to know our facts .
Whether it's a company or a single freelancer, a page is more suitable for commercial purposes.
The fact is that even if you admit that you know how to create a professional site, the promotion requires the advice of a professional with results that are not always programmable.
2) How to create a page on Facebook
A Facebook page can be promoted easily and at low costs (even zero!) By directing the message to millions of users who respond to specific and specific characteristics.
The Page can be customized as desired and, for each of them, statistics of views and growth trends are available.
To open and create a page on Facebook you can go to the section reserved for pages, available here -> Facebook pages .
To create one, simply click on Create page at the top right.
First, you are asked to select the type of activity: you can open the page for a local service (bar, restaurant, shop, etc.), for a brand, a product or an organization by choosing the sector, for an artist, group musical or public figure.
This first choice influences the personalization of the Page so, for example, if you choose the local business of a restaurant, you can list the opening or closing hours.
After choosing the type of activity, it is necessary to choose the name of the page: for commercial activities it must coincide with the name of the activity, while for sites the name of the site.
This step is important as well as the choice to be given to a new website, as already seen here -> Domain name and title of a new website; how to find it, tools and advice .
You have to use one or two words that allow people to find the Page in the search and recognize what it refers to or, simply, you can use the name of the organization or company.
Keep in mind that a name that is too verbose, long or complicated, could become visually terrible since it is placed next to every communication, message or comment we make.
With your personal Facebook account you can administer the page, manage settings and content.
It is also possible to assign administrative rights to other users or remove himself from the business.
After creating the page with name and essential information we must add an image for the page .
For a professional, such as a consultant or a photographer, you can choose to use the photo of yourself or if the page is that of a company or product, we recommend using the company logo.
Another important thing is to add a brief description of the activity in the information window under the profile of the image and provide further information in the "Info" tab by entering contact details, internet addresses, products, etc.
3) Find your own page
Some people find it difficult to find their newly created page because there is no direct link on the Facebook home page to access it after creating it.
From the Facebook Pages list just go to "Pages I am an administrator of" or you can type the first 3 letters of the page name in the Facebook search box.
4) Modify the page
By clicking on the three dots in the center of the page and then clicking on Edit information on the page you access the administration panel where you can decide: national restrictions and limitations based on age, the initial tab and those that can be displayed (between Info, Notes, Links, Events, Pictures etc.), all the settings of the applications used to publish the contents.
Beyond the many widgets available, which can be added automatically and effortlessly, Facebook has also created a new programming language called FBML (similar to HTML of normal sites).
In another article there is the guide to create personalized Facebook pages with HTML iFrame editor, adding welcome or other.
Another article lists the best applications to add to Facebook pages to communicate with fans.
5) Advertise the page to increase subscribers
When Facebook users follow our page they can interact with it, all their friends will see the activity on it and they can possibly decide to subscribe too.
This builds the popularity of the page and the promotion of the business.
To promote the page for free, you can suggest it to friends of the private profile by inviting them to become fans (you must also become a fan of yourself, it is not automatic).
To do this we open our page and in the Community section click on Invite your friends .
Add as many friends as possible so you already have a good base to start with (if we have 5, 000 friends on your personal profile, it is highly likely that at least half of them will like your page too).
To promote yourself from your website you can add the "Like" button or another box that allows visitors to the site or blog to become fans with a click.
For any commercial activity it is very important to have fans because you can interact with them and we can send messages, news and offers to them.
I therefore believe that all the tools should be used to spread this link to the Page, both the classic ones (such as emails or newsletters), and non-IT tools such as flyers, greeting cards, company cards or promotional items.
10) Create a paid ad on Facebook
If you want to pay Facebook to promote the page and also reach new people, you can create an ad that will be displayed on the Facebook site with the word "sponsored" also on new user profiles.
To take advantage of this paid service (widely used by companies and Web-blog pages) just open the page and click the Promote button.
Admittedly, this paid promotion has been studied really well and can be absolutely effective.
The ads can in fact involve a featured post, a continuous promotion or a sponsorship on compatible user profiles: the ads do not go in the pile as if it were a TV commercial but can be directed on the basis of detailed demographic and social data, such as the area geographic, gender, age, marital status and even the employer.
Any marketing expert will agree that one of the most effective ways to generate new fans is to make promotions or gifts.
For example, you can offer a prize when reaching a certain number of fans or you can create contests or contests.
Note : Facebook's policy often changes regarding gifts and contests (to avoid scams) so check the terms of service first.
To pay Facebook for the service offered we can use both PayPal and any other type of card (credit card, prepaid card and compatible debit card).
Conclusions
To conclude, we can recommend, to make the most of the Facebook page, to follow simple rules:
- publish interesting content regularly
- include information on real services and products
- collect and stimulate comments or have their friends or relatives like them
Always take into consideration also the customer stories, their feedback and appreciation, the photos and their videos always concerning the object of the page.
Use paid ads in a scientific and reasoned way, so as to have in a very short time many fans who are not only friends and relatives.
If you own a blog, you can configure the page to view the articles' RSS feed.
While you're at it, here is the link to become a Fan of Navigaweb.net .
