If you have a blog or personal website, you already know how important it is to be high in Google search results. If you are not on the first page or at least in the first 5, a site probably has low user traffic. This is because Google is now the most used search engine in the world and in Italy so if you don't pass them, a site remains deserted
I had already done this in a post dedicated to webmasters and bloggers with tips for indexing a first site on Google.
On this occasion, however, we see how it is possible to use search statistics to start marketing campaigns and to better understand a market, to know the most searched words, what is fashionable at a given moment in a country and where the interest is growing of most people.
If before I wrote how to see what you are looking for with Google search suggestions, this time we will see how to be more precise, how to find the 10 most searched words (the top ten keywords) in the world, in Italy and in a single city, for each topic or scope.
READ ALSO: The most searched words on the internet in Italy
First of all, the Google Trends tool, allows you to access the first 20 most searched words now in Italy.
This tool allows you to identify not only searches from 2004 until today but also allows you to filter data until you get to know what has been searched, for example, in the city of Rome, regarding the topic Computer, in the last 7 days or from January 2019 to January 2020.
The beauty of Google Trends is that an answer can be found for any business, with absolute simplicity. If you are opening a small chair sales company in Lombardy or a car dealership in Puglia, Google Trends can find out what the products, services and interests of potential customers are looking for information for a product on the internet. Although I am confident that marketers have the means and resources to carry out extensive market research, I believe they will find Google Insights a very useful tool.
So, in practical terms, I who want to start a business as a web designer or website creator, I could look like this:
On Google Web Search, in Italy, in the Lazio region and in the province of Rome, in the last 12 months, I want to know what people looked for in the Internet category -> Web Design and website design.
In the space space in the center I do not enter any search term so as not to exclude anything.
By clicking on Search, the results come out that I could hardly have obtained, for free, without Google Trends.
So I find out that people try to create websites for free, in html or in php but I find above all that in the last 12 months the most growing searches are related to the terms Jquery, Joomla, seo.
If I am an expert in the field I know for sure what these terms mean so it will be my concern to study them thoroughly to sell a better and modern service. Further indications can then come from the same research done for the whole Italian territory or for the last month by checking the 10 most searched terms and the 10 words with the highest growth. The trend of growing words is certainly the most important data to keep under observation because it can detect big surprises or unknown novelties ..
In the graph it is possible to see the trend during the selected period and to verify, for example, that web design searches have a peak in March and a collapse at the end of December. In essence, if Google is master of world information, it is also true that part of this information is made public and free for everyone and becomes a very important marketing, curiosity and study resource .
In another article: People's habits on the internet and research trends
