Anyone can have the will to open a new website, it can be a blog or a static site depending on whether you want to express yourself in words or if you want to present your own service or product.
There are therefore important differences between a web page that offers commercial purposes and one that only wants to be its own space to make itself known and spread its free thoughts.
Generally speaking, after analyzing the competition and after thinking about what content you want to put, there is no doubt that, to find satisfaction, the site must be visited and read.
READ ALSO: Purchase domain and register a site with Google Domains
All traffic at this point passes through two main channels: one is the Google search engine (the other engines, Yahoo and MSN or Live, are not to be considered), the other is word of mouth with friends, especially in the sense of virtual friends, those of social networks like Facebook. For a site that has commercial purposes, however, this second channel is absolutely insufficient, although it is still a way to start, not to be overlooked. Keep in mind that even a blog can be in a certain way useful to earn something in terms of money and, in some ways to have commercial purposes, if it contains tips and practical reviews that attract possible sponsors and advertisements. So Google remains, the search engine that, as mentioned several times, today dominates in an unchallenged way all information that passes on the net.
So when you open a new site, you have to think and think carefully about how to be found by readers and the first thing to decide is certainly the name . The name of a commercial site must necessarily be of the type www.navigaweb.net or a top-level domain; a personal blog or a web page without economic ambitions instead can be safely on a second level domain such as www.navigaweb.blogspot.com (if you used the Blogger.com service) or www.pomhey.wordpress.com and so on . All the free platforms for making websites in a simple way, offer for free the possibility of having your own and unique second level domain.
Imagine that you want to have a normal site, however, with a classic top-level domain, with your name (the annual cost is relatively low and depends on the provider or "registrar" to whom you turn), the difficult one, unless you want to use the "lastname" is to find a word that can be easily remembered by people, that can be quickly communicated verbally and that calls up the service or content on the website.
We have already said that in Italy there are still spaces to open websites in the sense that, for certain topics, competition on Google is not yet so fierce. Competition refers to the number of search results and the sponsors that accompany it. Writing the word "travel" on Google it turns out that there are about 37 million and about a dozen sites among sponsored links, this means that the competition is very strong. This is because travel is a service that is sold at a high price and to which no one ever gives up, therefore it is an open and economically profitable market. Being front or front page for such a word is almost impossible now and it would take heavy investments in advertising and a very serious project to have a shred of hope.
The best strategy, whether the topic you want to deal with is highly sought after, or that it was less commercial, is to try not to compete with older and more mature sites that would hardly be undermined. It is therefore necessary to find a domain name, a word or a short combination of words, which recalls and makes you think about travel but which, looking for it on Google, gives little or no results. Being first, immediately, for the domain name is the first step towards a good indexing on the search engine.
This is not enough, the new website must also be given a name that does not necessarily have to be identical to the one chosen for the domain. The title, in fact, can, indeed must, compete with others and must have a minimum volume of research.
To decide the title of the new site you have to proceed in an almost scientific way using the Google AdWords keyword tool .
AdWords, the Google service available to those who want to advertise on the search engine, allows you to know for a word or a combination of words, the amount of competition and the volume of search overall and the current month. The ideal is to find the right combination between low competition and high number of searches made by those who search on the internet. The guideline shared by the experts is to have a title, made up of several words, which has no more than one million results and which has a research volume that is not zero. The two-fold objective to have a good ranking on the search engines of all the web pages of a portal is to be first for the domain name and, if not first, first page, for the title .
To find free domains and names, you can use online tools that make this search very fast, without having to browse pages in search of free space.
To cite only the best, we have: Google Domains, DomainsBot.com, Domai.nr that work as if they were search engines where you have to enter a word to receive, in real time (i.e. while typing), which domains are free and which are employed among the .com, the .net, the .info, the .biz and so on.
Dotomator.com instead offers a service to find the ideal names that are combinations of words, giving advice on names for each topic and checking availability.
According to some, sometimes, it is better to buy a domain already present for years, in order to take advantage of its maturity and its seniority, important parameters for the search engine. I personally believe that patience and perseverance are more important for making a website known and that it is better to avoid risks deriving from the purchase of a name already used in the past which, perhaps, had hosted illegal or unclean information or services.
This described is the first step towards that important and still very uncertain process which is called " Optimizing a site on Google ". Nobody knows the secret to finishing first and whoever has understood it probably keeps it to himself; the only sure thing is that, whatever strategy or magic trick is used, the success of a site is linked to the quality of its contents or the service it offers .
There are therefore important differences between a web page that offers commercial purposes and one that only wants to be its own space to make itself known and spread its free thoughts.
Generally speaking, after analyzing the competition and after thinking about what content you want to put, there is no doubt that, to find satisfaction, the site must be visited and read.
READ ALSO: Purchase domain and register a site with Google Domains
All traffic at this point passes through two main channels: one is the Google search engine (the other engines, Yahoo and MSN or Live, are not to be considered), the other is word of mouth with friends, especially in the sense of virtual friends, those of social networks like Facebook. For a site that has commercial purposes, however, this second channel is absolutely insufficient, although it is still a way to start, not to be overlooked. Keep in mind that even a blog can be in a certain way useful to earn something in terms of money and, in some ways to have commercial purposes, if it contains tips and practical reviews that attract possible sponsors and advertisements. So Google remains, the search engine that, as mentioned several times, today dominates in an unchallenged way all information that passes on the net.
So when you open a new site, you have to think and think carefully about how to be found by readers and the first thing to decide is certainly the name . The name of a commercial site must necessarily be of the type www.navigaweb.net or a top-level domain; a personal blog or a web page without economic ambitions instead can be safely on a second level domain such as www.navigaweb.blogspot.com (if you used the Blogger.com service) or www.pomhey.wordpress.com and so on . All the free platforms for making websites in a simple way, offer for free the possibility of having your own and unique second level domain.
Imagine that you want to have a normal site, however, with a classic top-level domain, with your name (the annual cost is relatively low and depends on the provider or "registrar" to whom you turn), the difficult one, unless you want to use the "lastname" is to find a word that can be easily remembered by people, that can be quickly communicated verbally and that calls up the service or content on the website.
We have already said that in Italy there are still spaces to open websites in the sense that, for certain topics, competition on Google is not yet so fierce. Competition refers to the number of search results and the sponsors that accompany it. Writing the word "travel" on Google it turns out that there are about 37 million and about a dozen sites among sponsored links, this means that the competition is very strong. This is because travel is a service that is sold at a high price and to which no one ever gives up, therefore it is an open and economically profitable market. Being front or front page for such a word is almost impossible now and it would take heavy investments in advertising and a very serious project to have a shred of hope.
The best strategy, whether the topic you want to deal with is highly sought after, or that it was less commercial, is to try not to compete with older and more mature sites that would hardly be undermined. It is therefore necessary to find a domain name, a word or a short combination of words, which recalls and makes you think about travel but which, looking for it on Google, gives little or no results. Being first, immediately, for the domain name is the first step towards a good indexing on the search engine.
This is not enough, the new website must also be given a name that does not necessarily have to be identical to the one chosen for the domain. The title, in fact, can, indeed must, compete with others and must have a minimum volume of research.
To decide the title of the new site you have to proceed in an almost scientific way using the Google AdWords keyword tool .
AdWords, the Google service available to those who want to advertise on the search engine, allows you to know for a word or a combination of words, the amount of competition and the volume of search overall and the current month. The ideal is to find the right combination between low competition and high number of searches made by those who search on the internet. The guideline shared by the experts is to have a title, made up of several words, which has no more than one million results and which has a research volume that is not zero. The two-fold objective to have a good ranking on the search engines of all the web pages of a portal is to be first for the domain name and, if not first, first page, for the title .
To find free domains and names, you can use online tools that make this search very fast, without having to browse pages in search of free space.
To cite only the best, we have: Google Domains, DomainsBot.com, Domai.nr that work as if they were search engines where you have to enter a word to receive, in real time (i.e. while typing), which domains are free and which are employed among the .com, the .net, the .info, the .biz and so on.
Dotomator.com instead offers a service to find the ideal names that are combinations of words, giving advice on names for each topic and checking availability.
According to some, sometimes, it is better to buy a domain already present for years, in order to take advantage of its maturity and its seniority, important parameters for the search engine. I personally believe that patience and perseverance are more important for making a website known and that it is better to avoid risks deriving from the purchase of a name already used in the past which, perhaps, had hosted illegal or unclean information or services.
This described is the first step towards that important and still very uncertain process which is called " Optimizing a site on Google ". Nobody knows the secret to finishing first and whoever has understood it probably keeps it to himself; the only sure thing is that, whatever strategy or magic trick is used, the success of a site is linked to the quality of its contents or the service it offers .
