Tumblr is a most used blogging platform in the world, which hosts more than 131 million blogs and is among the top 15 most visited sites in the United States. Tumblr is currently owned by Yahoo and allows everyone to create a simple website where they can publish and share anything effortlessly.
You can publish posts with short text messages, photos, quotes, links, music and videos using the web applications made available, free of charge, by Tumblr from the PC browser, from the smartphone also via Email.
In a Tumblr blog you can customize everything from colors to the graphic theme, without having to be HTML experts and without the need for skills.
The site is used by young people to publish photos, videos or nice things, by more professional bloggers to share articles and by large companies to have more visibility.
There are essentially two types of bloggers on Tumblr: those who create original content and those who repost things they like.
The beauty of having a Tumblr is that of not losing what is published as it happens on Facebook and of being able to manage the blog as if it were your own personal or business site, personalizing it and being able to count on the immediate sharing of millions of subscribers in the immense network .
Depending on how you want to use the platform, this guide will help those interested in becoming a visited and powerful blogger on Tumblr.
1) Getting started with Tumblr
Signing up for Tumblr is simple: just provide a real email address, password and username.
However, considering the amount of blogs existing on Tumblr, you will need to find an original username that later becomes the trademark of the blog.
In Tumblr you can change the URL (the site address) later and it will be carefully chosen to make it easier to find on the Internet and on search engines.
Also be sure to upload an image to complete your personal profile, possibly a photo.
READ ALSO: How to set up a Tumblr website with a second level domain
2) What to do with Tumblr
Once the account is created, there are a few options to set up depending on how you want to use the site.
Some use Tumblr to write and create original content, for example, to document lifestyle, travel, work or other articles.
If you don't want to write something new every day, Tumblr remains a great space also to repost and share what you find around and like .
You can therefore put on the site funny videos, quotes, breathtaking photos of any kind, of animals, fashion, art, music, movies or even casual.
Important note : Tumblr is not a tool that can make money directly because you cannot advertise as it does in Blogger.
Tumblr is a tool for having visibility on the internet, for having your own space that always remains online for free, for self - promotion of yourself or a company, for sharing ideas and various contents without difficulty, in complete freedom, without it becoming a job.
Tumblr, compared to Blogger and Wordpress, is easier to use, more amateur, but capable of obtaining more visibility thanks to the network of users.
In essence, Tumblr leaves the user alone at the beginning, prevents the discouragement of not receiving visits from anyone and allows you to be free and without too many rules.
3) Personalization
In Tumblr you can create your own personalized site by choosing the graphic theme, the colors and the blog setting.
You can see the homepage with the boxes as in Pintereset or Google+ or make a list of posts.
You can choose one of the many templates already made on the Tumblr themes page by choosing one free or not and looking for Tumblr Templates on the internet
Once you have selected a theme, you can further customize it by editing the HTML code, changing the colors or the font and adding a background image.
To customize the Tumblr blog, open it and press the button at the top right.
4) Dashboard
The Tumblr control panel is really easy to use and it doesn't matter what content you want to publish.
If you are not yet ready to publish a post, you can save it as a draft or schedule it for a future date.
Depending on what you are trying to share, the options for each individual post are intuitive and simple to understand.
In the Dashboard, pressing the profile image or logo you access the theme customization.
On the Tumblr Tips page there is a Tumblr bookmarklet to share what you see on the internet or other tricks to be faster and smarter in working on the blog.
You will find instructions to publish via email, to edit all posts and to use keyboard shortcuts .
5) Browsing and browsing other Tumblr Blogs
At this point, you are ready to " Tumblare " and write or publish images and videos.
Unlike other platforms like Blogger and Wordpress though, half the fun of using Tumblr is finding out what others are posting, especially if you are using the " Re-blog " platform.
So how do you find other interesting people and blogs "> Explore while the Spotlight section showcases various noteworthy blogs within each tag.
6) Connection with other users
The tabs at the top of the Dashboard also allow you to see the messages received and send them to the people who follow the blog (a strength of Tumblr).
Tumblr is not only a platform for making a website or blog, but also a social network for connecting with new people with similar interests .
First of all, by authorizing Gmail and Facebook, you can see which of the friends are already using the platform.
To get in touch with someone privately, click the envelope icon at the top right to send a personalized message with different graphics.
Some users also allowed to receive questions on their site.
Each blog post also has buttons that allow you to re-share or re-blog the post on another Tumblr or the heart to bookmark it.
Of course they can also be commented, as is the case for all blogs in the world.
Original content bloggers never re-blog while those who use Tumblr to share things will use the re-blog a lot.
Favorite posts are visible in the Likes tab
To see what friends like you can go to //www.tumblr.com/liked/by/username- .
Each blog, as seen before, can be followed and the more followers you have the more visits you will have on your Tumblr.
7) Mobile phone
Tumblr creates a mobile version of each blog, optimized for smartphones.
Conversely, you can publish news and photos on Tumblr from the free application of the platform for iOS and Android.
The mobile application is quite similar to the site with a more minimal dashboard.
After this panoramic guide to Tumblr, we also see the benefits of Tumblr .
1) The almost infinite possibilities of personalization
Tumblr allows you to customize your page with different style and theme.
2) Dofollow link
In Tumblr the links are all Dofollow so this platform is ideal for moving the official website of your company or professional blog.
3) Tumblr Tags
Unlike Facebook, Tumblr tags allow you to discover new content and give others the opportunity to find our blog, which with other platforms becomes difficult and discouraging.
4) Microsites
Tumblr is ideal for creating small simple sites or micro-blogs where, as seen in point one, you can use your own domain name.
The minisites can also be used for redirection to our main site.
5) Branding
Tumblr is an excellent platform for promoting a brand and is a perfect marketing tool for companies that are looking to extend their visibility.
With more than 300 million unique users, by publishing quality content you will have a strong online presence without having to wait to be indexed by the search engine, now a completely unreliable traffic resource.
Do you use Tumblr? let me know and if you want, advertise your blog in the comments below.
