The addition of an advertising filter in Chrome had already been announced for a year and was activated recently, first in the US version of Google Chrome, then worldwide, including Italy.
Ad blocking is a new feature in Chrome 64, which has already been rolled out for a few weeks.
From now, on all the sites visited with Google Chrome, on PC and on Android, without the need to add extensions or external add-ons, the advertisements considered invasive will no longer be displayed, that is, those that give more nuisance, those that block reading a page.
Ads considered invasive are those described by the Better Ads Standard, of which Google is part.
In particular they are invasive, annoying and therefore to block all the ads that reproduce a sound automatically, those that appear as poopup above the content of the page, those that appear on the whole page with a countdown, those anchored that follow the scrolling of the page even if you go down, if they are too big and then, on smartphones, all the ads on a site if they occupy more than 30% of the visual space.
READ ALSO: Block personalized advertising from Amazon, Google, Facebook and other sites
How Google's new Ad Block works
Rather than calling it Adblock, Google prefers to call it "ad filtering", as the main purpose is to filter only invalid and annoying ads, not block them all.
The idea behind this block is to consider advertisements as indispensable for the life of all websites, not only of Google and Facebook, but also of sites like this.
Unfortunately, over the years, many large and popular sites have abused advertisements by showing ads of all kinds, forcing many users to install a complete adblock.
Now that an ad filter is integrated on Chrome, finally, no Adblock extension is needed anymore, because the invasive ads will be automatically blocked, leaving only those static and often positioned advertisements to the side, which really do not bother you.
The new advertising filter therefore aims to punish those who use heavy and bulky advertisements and instead reward sites that play by the rules.
Google will prevent advertisements from appearing on sites that are not compliant with the Better Ads standard with Chrome, not just ads that violate the rules, but all and will give site managers 30 days to comply.
Google's, therefore, is not a punitive filter, but a way of regulating the online advertising market, so that everyone uses them in the right way, without abusing them.
To verify that ad blocking is active in Chrome, you have to open the settings from the button with three dots and then go to Advanced by clicking on Content Settings, in the Privacy and security section.
Among the various items, you will find, under Popup, the Ads option, " stuck on sites that tend to show invasive ads ".
The switch must remain off, because if it is turned on, all announcements will be allowed.
If you want to create exceptions and then deactivate the ads or always activate them on specific sites, you can open the content setting for a single site.
On an open site, press on the padlock or on the left of http or https, and click on Site settings .
In the list that appears, there will be a line relating to the ads that can be blocked or allowed, making an exception to the general rule.
Chrome's ad blocker or adblock is therefore active for everyone, on PCs and smartphones, even if it will still take some time before the websites will all get in order and remove those annoying invasive ads.
Ad blocking is a new feature in Chrome 64, which has already been rolled out for a few weeks.
From now, on all the sites visited with Google Chrome, on PC and on Android, without the need to add extensions or external add-ons, the advertisements considered invasive will no longer be displayed, that is, those that give more nuisance, those that block reading a page.
Ads considered invasive are those described by the Better Ads Standard, of which Google is part.
In particular they are invasive, annoying and therefore to block all the ads that reproduce a sound automatically, those that appear as poopup above the content of the page, those that appear on the whole page with a countdown, those anchored that follow the scrolling of the page even if you go down, if they are too big and then, on smartphones, all the ads on a site if they occupy more than 30% of the visual space.
READ ALSO: Block personalized advertising from Amazon, Google, Facebook and other sites
How Google's new Ad Block works
Rather than calling it Adblock, Google prefers to call it "ad filtering", as the main purpose is to filter only invalid and annoying ads, not block them all.
The idea behind this block is to consider advertisements as indispensable for the life of all websites, not only of Google and Facebook, but also of sites like this.
Unfortunately, over the years, many large and popular sites have abused advertisements by showing ads of all kinds, forcing many users to install a complete adblock.
Now that an ad filter is integrated on Chrome, finally, no Adblock extension is needed anymore, because the invasive ads will be automatically blocked, leaving only those static and often positioned advertisements to the side, which really do not bother you.
The new advertising filter therefore aims to punish those who use heavy and bulky advertisements and instead reward sites that play by the rules.
Google will prevent advertisements from appearing on sites that are not compliant with the Better Ads standard with Chrome, not just ads that violate the rules, but all and will give site managers 30 days to comply.
Google's, therefore, is not a punitive filter, but a way of regulating the online advertising market, so that everyone uses them in the right way, without abusing them.
To verify that ad blocking is active in Chrome, you have to open the settings from the button with three dots and then go to Advanced by clicking on Content Settings, in the Privacy and security section.
Among the various items, you will find, under Popup, the Ads option, " stuck on sites that tend to show invasive ads ".
The switch must remain off, because if it is turned on, all announcements will be allowed.
If you want to create exceptions and then deactivate the ads or always activate them on specific sites, you can open the content setting for a single site.
On an open site, press on the padlock or on the left of http or https, and click on Site settings .
In the list that appears, there will be a line relating to the ads that can be blocked or allowed, making an exception to the general rule.
Chrome's ad blocker or adblock is therefore active for everyone, on PCs and smartphones, even if it will still take some time before the websites will all get in order and remove those annoying invasive ads.
